Blu Dragon.

Blu Dragon was the first creative brief I tackled during my first year of university. The challenge: to create an original brand from scratch and establish its identity across multiple media platforms. I envisioned a neo-futuristic ice cream boutique inspired by dragon mythology—fusing ancient fantasy with a sleek, avant-garde aesthetic.

Concept:
Blu Dragon is a bold, imaginative brand where dragon symbolism collides with neon-drenched futurism. Mysterious, visually striking, and unapologetically daring, the brand embodies a spirit of adventure—both in its design and its flavor palette. It's not just ice cream; it's an experience crafted for the curious, the trendsetters, and the dreamers.