Surf-Ace.

Surf-ace was one of my most detailed branding projects during my second year of university. The brief: develop an original brand with a strong visual identity and cohesive design language. I created a retro 70s-style California surf club—set in the unexpected, sun-soaked beaches of Dubai.

Concept:
Surf-ace is a laid-back, feel-good brand that brings the golden age of surfing to the Middle East. Inspired by vintage beach culture, this concept fused bold typography, nostalgic color palettes, and playful branding with a modern twist. The project explored everything from logo design and custom type to slide deck presentations, Photoshop-based imagery, and Illustrator mockups—building a full identity that felt authentic, vibrant, and effortlessly cool.